Healthcare and veterinary SEO
Medical SEO (Search Engine Optimization) Costs 250Eur to 1600Eur per month.
Medical SEO is also known as Healthcare SEO and Dental SEO , veterinary SEO.
Improving the SEO of your medical website requires that,
1) You think like a client, who is looking for your services
2) Provide reliable information on your website
3) Content should be fresh
4) And at the same time, expert & detailed knowledge of how Google’s algorithms work.
There are also strict rules related to medical content. 96% of the search traffic goes to page 1 of Google search. As a medical or dental practice, your strategy should be to be on the first page of Google search for all important healthcare services. Focusing on content based on specific keywords used by patients, results in high SEO rankings. The process of making your medical services and practice appear higher in search engine results, primarily in the top area of the search results is called SEO for doctors. Once a potential patient visits your medical website, the next most important step is “conversion”. Average conversion rate of medical websites is 4.2 %. However, if your medical website’s conversion rate is more than 5%, you are doing good. 7% to 10% very good. Over 10% is exceptional. If you have younger patients/clients, then you also have to focus on ease-of-use on mobile and offer HIPAA compliant texting directly from your website.
Mojority of the patients turn to Google search page to look for healthcare services. Bing search engine is the 2nd most used search engine in USA. It is also the default search engines for millions of new PCs sold. According to Gartner in 2022, there were more than 286 million PCs sold. So Bing search engine is also important for healthcare practice As patients speck or type words (or speak to devices like Alexa, Google Assistant, Siri) into the search engine, there are 3 type of important result areas on the displayed page:
- Typically the top area is Google ads (learn more about Google adwords)
- Middle area is Google local SEO results. This includes business listing maps, review rankings (learn more about local SEO)
- Organic or Natural SEO results (learn more about SEO secret sauce)
All three of them are important, and your healthcare practice should ideally appear in all 3 areas. If you’re not ranked in the first three results, your potential patients are 78% less likely to find you. Hence, your strategy should be to appear in all these 3 areas, for all important search words
There are a lot of areas of focus to improve your Medical SEO – however these are most important:
- Content of your website (read more why content is important and should never be copied). Add one new page at fresh content (at least one) every month, and submit to search engines Read more about medical SEO blogs and see real data,
- Structure of your website (mad more why the website structure is important)
- Speed of your website (read more about the impact of page speed on medical SEO)
- Links inbound, outbound and within your website
- Age and EAT Score of the website domain
- Over hundred additional factors - However if you focus on your patients and clients, existing and new, and understand that you are not selling you are "serving your patients, your website will produce better return on investment (ROI) for your practice. Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings.
Example 1:
Urgent care website SEO results - Patient searching for an urgent care.
Example 2:
Medical spa website SEO results - Patient searching for a med spa
Example 3:
Dental practice in Ohio website SEO results - Patiend searching for an invisalign dental practice
Example 4:
Allergy practice in Georgia website SEO results - Patient searching for an allergy treatment
